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	<title>How To Make Live Become Easy &#187; Ecommerce</title>
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	<description>Tips ok about how to make live becomes easy and simple secret to be a good parent for children</description>
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		<title>Write Simply for the Web. Tips for Internet Marketing</title>
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		<pubDate>Mon, 02 Mar 2009 22:46:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Account Executive]]></category>
		<category><![CDATA[Commercial Television]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[Mmx]]></category>
		<category><![CDATA[Netbook]]></category>
		<category><![CDATA[Wallop]]></category>

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		<description><![CDATA[John Winkler asked: I&#8217;ve never forgotten it. She looked at me from behind horn-rimmed spectacles and said, &#8220;Why do you hide behind all those big words?&#8221;It changed me for ever. I was a 22 year old account executive in an advertising agency. I had to brief this senior, elderly copywriter with what the client wanted. Doing the finals of the Advertising exams I knew all the technical terms. &#8220;Target market&#8221; was a new phrase, &#8220;opportunities to see&#8221; was another. Commercial television was very new. She was senior to me and a bit scary so she had the lot, all the big words, all in one paragraph. Wallop.The thought of hiding behind big words was new to me and it hurt, because it was true.Later I made a specific study of writing and speaking in simple language and I&#8217;ve used it ever since. The lack of precision is possibly part of the reason why much of my stuff is not too acceptable to academia but then academics are not in my target market.You are.We all see masses of incomprehensible junk. Computers must be the worst. At this moment, I am going in to the first three sites at random assuming I&#8217;m [...]]]></description>
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